"Alliance to accelerate integration and delivery of customized e-Classifieds on Matchified.com Platform"

Matchifieds.com and The Jewish Week today announced that they have formed a strategic alliance that will see the two companies expand their relationship to encompass projects related to Matchifieds.com's Classified Platform. As part of this relationship, The Jewish Week will leverage Matchifieds' Classified Platform to develop and deploy an e-classifieds interface to more effectively market its classified categories.New York, NY - December 9, 2004 -- Matchifieds.com is releasing November traffic and user metrics that place it as one of the leaders in the emerging online classifieds sector. Since its launch merely two months ago, Matchifieds experienced more than 250% increase in unique visitors to its site, with over 400,000 pages a month viewed, and an average of 16 page views per visitor. Generating more than 26,000 postings to date, Matchifieds.com was created to be the most efficient online classifieds platform, enabling consumers to effortlessly interact and transact all listings. In response to such positive results, Matchifieds has also launched in 927 other cities beyond New York City.

"We are pleased to announce this latest development in our relationship with Matchifieds, and what we believe to be an important step forward to updating our classifieds web presence," said The Jewish Week's Associate Publisher Rich Waloff.

"The Jewish Week has recognized the potential of Matchifieds' user-friendly Classifieds Platform," added Waloff. "Our most recent work has focused on strategies to package many of our classifieds opportunities within an organized template that not only highlights our classifieds but also enhances our advertisers' presence. With the Matchifieds.com Platform, we believe we have an innovative, easy-to-use system that benefits our readers and our advertisers."

"Matchifieds is very excited to see strong commitment from The Jewish Week for our platform. The Jewish Week is widely recognized and respected as the voice of the Jewish community in New York. With Matchifieds' Smart Engine "matching" capabilities, Jewish Week's readers and advertisers will be able to quickly connect on both sides of the "Offered" and "Wanted" sides of housing, jobs, services and merchandise." said LaLa Wang, CEO of Matchifieds.com.

The deployment of Jewish Week's new classifieds is scheduled for April 26. Additionally, joint marketing events and programs will be instituted.

About Matchifieds.com
Matchifieds.com is a free online community marketplace headquartered in New York City. Powered by Smart Engine, Matchifieds.com enables users to easily interact and exchange products and services in categories such as real estate, merchandise, jobs, forums, and personals.

About The Jewish Week
The Jewish Week, an independent community newspaper, is recognized widely as the largest and most respected Jewish newspaper in America. With its five regional editions-- Manhattan, Long Island, Queens, Westchester/The Bronx and Brooklyn/Staten Island -- it reaches more than 75,000 households each week. In covering the Jewish world, from Midtown to the MidEast, The Jewish Week and its award-winning editorial staff report on news, trends, features and analysis from Israel as well as from throughout the New York metropolitan area.

Media Contact: Ms. Pia Chon / pia@matchifieds.com
Tel: 212.220.3530 / Fax: 212.989.6552

Media Contact for The Jewish Week: Richard Waloff, Associate Publisher / Email: rich@jewishweek.org
Tel: 212.921.7822, ext 217 / Fax: 212.921.8420